Over the past few years, the ongoing dilemma for companies today is that SO MANY of them are lacking in effective marketing tools and practices to grow their business.
Because we live in a highly visual and digital society, businesses are in need of the most prominent tools for success: professional images and websites.
Professional images and websites are most important to the following:
- Home builders
- Remodelers
- Realtors/Agents
- Contractors
- Int/Ext Desginers
- Landscape Designers
- Home stagers
- Hotels and Resorts
- Apartments, Condos, Townhomes
- …and any other architectural service company.
Such businesses RELY on good photography to sell quickly and represent their brand effectively.
Why are these services so important?
- Professional, magazine-quality images attract NEW clients and customers by showcasing your work effectively.
- You don’t want all of your hard work to lose it’s “thunder” due to low-resolution images; this includes smartphones and digital cameras (I’ll explain further below).
- First impressions make second impressions possible. Standing out against the crowd/competitors starts with magazine-quality images that grab the attention of browsing customers.
- An online presence is also essential to marketing effectively in this digital society. If you don’t have a website or social media presence, you’ll either:
- lose potential customers
- due to the almost exclusive use of online information search, or
- limit who your customers are
- if you rely only on referrals, mutual connections, and traditional marketing.
- lose potential customers
What’s wrong with using your (new) smartphone or digital camera?
- Digital cameras and smartphones have LIMITED FOCAL CAPABILITIES.
- A.K.A. they don’t capture what the human eye would see if they were standing in a room. A human eye has wide focal capabilities (called peripheral vision), and so do professional camera’s lenses.
- Professional “magazine-quality” images are processed in a specific way to capture the DETAILS of the space.
- The images look sharp and clean, just like you would see in a magazine. You can only imagine the wonders professional images will do for your business, especially if you provide architectural services (home building, int/ext designer, remodeler, realtor, etc.)
Share this blog with your friends and family who are business owners.
Because you (and we) care about helping local businesses grow and prosper, they must be informed that one of the MOST EFFECTIVE ways to do that is through great images and an online presence.
